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A Google Business Profile (GBP) audit is a detailed evaluation of your business’s local listing to uncover issues that may be limiting your visibility in local search results and on Google Maps. This audit examines everything from your business information accuracy, keyword usage, and category selection, to your review strategy, post activity, and profile completeness. It also considers how well your listing is optimized for user engagement and search relevance—looking into signals like NAP consistency, image usage, Q&A responses, and local backlinks. The ultimate goal of a GBP audit is to provide actionable insights that improve your local rankings, attract more qualified traffic, and enhance your brand’s credibility in your service area.
A Google Business Profile Audit Is the Foundation of Every Successful Local SEO Campaign
Ensure your GBP is aligned with the right categories and local search terms.
Audit review quality, consistency, and response patterns that impact local trust.
Understand what your top local competitors are doing—and how to outperform them.
Verify that your Name, Address, and Phone details are consistent across all platforms.
We begin by identifying your top-performing local competitors and analyzing their GBP profiles. This includes examining keyword usage, categories, reviews, and listing structures. We also monitor SERPs to understand ranking patterns and extract high-performing strategies, followed by a detailed SWOT analysis to highlight missed opportunities.
Next, we audit your business profile details—services, products, and description—to ensure completeness, accuracy, and optimization. We also evaluate review volume, sentiment, and the exact language customers use. These insights help align your content with what Google and your audience are looking for.
We review and optimize your GBP business description and service details using LSI keywords gathered from top competitors. We also assess the quality and frequency of your photos, posts, and updates, offering actionable suggestions to improve visual engagement and activity signals.
We audit your Name, Address, and Phone number (NAP) across major directories, maps, and citation sources. Inconsistencies are flagged and documented, as they can negatively impact your local rankings and trustworthiness in Google’s algorithm.
All data gathered—competitor metrics, keyword insights, NAP consistency, and optimization suggestions—is compiled into a comprehensive, white-label-ready audit document. This includes actionable recommendations to guide your GBP improvements and increase your local visibility.